Tuesday, 7 February 2012

Title Sequence Research

http://coreyweisz.com/bride_wars.htm

We have uploaded a link to the main title sequence of the film Bride Wars. We have chosen this film to look at the title sequence of as it is very creative and is of a similar genre to the film that we are going to make.

The film titles highlight the main storyline of the film without giving away too much about the main twists in the story. We like the idea of using a title sequence similar to this as we feel it is very creative and would go well with our genre of film. We would however, change the titles to make it it with the mystery of our film and the twists that will appear.

I have added a review of the title sequence to Bride Wars:


IMAGINARY FORCES CAPTURES WEDDING DREAMS IN MAIN TITLES FOR "BRIDE WARS"

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Jan 11, 2009

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New York, NY – (January 9, 2009) – Entertainment and design company Imaginary Forces (IF) recently completed the charming main titles for the romantic comedy “Bride Wars,” directed by Gary Winick and starring Kate Hudson and Anne Hathaway. 

Opening today, “Bride Wars,” presented by 20th Century Fox and Regency Enterprises, features two best friends, Liv (Hudson) and Emma (Hathaway), who become rivals when their respective weddings are accidentally scheduled on the same date and time. 

To view the main titles, please visit www.imaginaryforces.com/featured/5/517

The title sequence captures the heart of the film's premise in whimsical fashion, flashing back to the childhood of best friends Liv and Emma and their sacred keepsake box of “wedding things.” The box is a symbol of both their friendship and unwavering dream of a wedding at The Plaza Hotel. The sequence details the carefully crafted box and its contents of wedding trinkets, cake toppers, photos and old invitations as the girls fantasize about their future nuptials.

Spearheaded by Karin Fong, Imaginary Forces handled the live-action shoot, design and production, and created many of the handmade arts-and-crafts elements in the sequence. 

“The sequence brings you into the world of Liv and Emma as young girls, their wedding fantasies, and their dream of being married at the Plaza Hotel,” explains Fong. “They play with the cake toppers and make wedding collages from magazine clippings – all of these artifacts lovingly saved in their keepsake box. From these opening scenes, you know the girls are dreaming of their wedding day before you even meet them in the film.”

Fong, who previously collaborated with Winick and editor Susan Littenberg on the main titles for “Charlotte’s Web,” became involved in “Bride Wars” during the film’s shooting. This helped inform the design of the opening sequence and the kinds of objects seen in the keepsake box. Fong worked with the film’s cinematographer, Fred Elmes, to shoot the vignettes. 

“We bounced around a bunch of ideas as the topic of wedding planning is so visually rich,” concludes Fong. “Cakes! Dresses! Rings! But as the film ultimately centers around a friendship, this idea became the natural one to open the film. Working with Gary to understand the characters, and with Fred to shoot these small moments made it possible to give the audience some background to the story that is about to unfold.”

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